Question 1

How long before I see results?

Accepted Answer

When launching new campaigns, we typically see initial traction within the first 14 to 21 days. However, for the algorithms to fully optimize and for us to gather enough statistically significant data, you should expect meaningful, stable results around the 30 to 45-day mark. The exact timeline varies significantly by industry, local competition, and your current brand presence. Our priority in the first month is aggressive testing and data collection, ensuring that by month two and three, your cost per lead is continually decreasing while volume scales up predictably.

Question 2

What's your minimum ad spend?

Accepted Answer

We recommend a minimum ad spend of $3,000 to $5,000 per month per platform. Advertising platforms rely heavily on machine learning; if your budget is too small, the algorithm simply doesn't get enough conversion data to optimize effectively, resulting in prolonged learning phases and inconsistent lead quality. While we can start at these minimums, our clients typically see the most predictable ROI and lowest customer acquisition costs once their monthly ad spend scales past the $10,000 mark. We structure our approach to prove ROI early so you feel confident scaling.

Question 3

Do you guarantee leads?

Accepted Answer

While we cannot guarantee an exact, fixed number of leads due to fluctuating market variables and seasonal demand, we do operate with strict performance targets. We establish a Cost Per Acquisition (CPA) target during onboarding. If we do not hit these agreed-upon benchmarks within our 60-day performance window, we will wave our management fees and work for free until we hit the target. We align our success completely with your profitability, meaning we only win when you are consistently closing new business.

Question 4

How do you track ROI?

Accepted Answer

We believe in absolute transparency, which is why we deploy advanced server-side tracking, dynamic call tracking with unique number insertion, and offline conversion tracking. We integrate directly with your CRM—whether it's ServiceTitan, GoHighLevel, or HubSpot. This allows us to track not just form fills and calls, but actual closed revenue. We feed this closed-won data back to Google and Meta, training their algorithms to find actual buyers rather than just window shoppers. You will have access to a live dashboard showing your exact spend, leads, and calculated ROI at all times.

Question 5

What if my campaigns aren't performing?

Accepted Answer

Performance dips can happen due to ad fatigue, new competitor offers, or algorithm updates. We monitor campaigns daily, looking for anomalies in click-through rates and conversion rates. If performance drops, we execute optimization sprints: we pause underperforming assets, launch new creative variations, adjust bid strategies, and audit landing page behavior. You will never go a full month bleeding money without our team actively diagnosing and implementing a strategic fix. We communicate these pivots directly so you're always informed.

Question 6

How often do you optimize campaigns?

Accepted Answer

Optimization is not a once-a-month task; it is a continuous, daily process. On a daily basis, we are monitoring budget pacing, making micro bid adjustments, and reviewing search term reports to immediately exclude irrelevant traffic. Weekly, we execute A/B split testing on ad copy, refresh Meta ad creatives to combat fatigue, and refine audience targeting parameters. Monthly, we perform broader strategic overhauls, analyzing cross-channel attribution, shifting budget allocations to the highest performing platforms, and aligning our strategy with your upcoming business goals.

Question 7

What's included in your reporting?

Accepted Answer

Our reporting is designed to cut out vanity metrics and focus entirely on business impact. You receive a live, 24/7 Looker Studio dashboard that tracks your total ad spend, total leads generated, exact Cost Per Lead (CPL), website traffic, and overall conversion rates. More importantly, we provide a comprehensive monthly video breakdown. In this video, we don't just read numbers to you; we explain what we did over the last 30 days, why we did it, the resulting impact, and our precise tactical roadmap for the upcoming month.

Question 8

Can you work with my existing campaigns?

Accepted Answer

Yes, we frequently take over existing accounts. Our process begins with a comprehensive audit to identify historical wins and current structural flaws. If your existing campaigns have solid historical data, we will carefully restructure and optimize them without resetting the algorithm's learning phase. However, if the account is fundamentally broken—riddled with poor tracking or bloated keyword structures—we will execute a complete rebuild over a 1 to 2-week period to establish a stable foundation built for long-term scalability.

Question 9

Do you work with my industry/vertical?

Accepted Answer

We specialize deeply in two core audiences: Home Service Contractors (HVAC, Plumbing, Roofing, Electrical) and Small/Local Businesses. By focusing on these audiences, we’ve developed proven frameworks, benchmark data, and proprietary landing page structures that work reliably. If your business falls outside of these categories, we are happy to chat. During our discovery call, if we feel we don't have the specific expertise required to crush your goals, we will tell you upfront and refer you to an agency that does.

Question 10

What's the difference between Google Ads and Meta Ads?

Accepted Answer

Google Ads captures existing intent. When a user searches for your service, they are actively looking to buy right now. It generally yields a higher conversion rate but comes with a higher cost per click. Meta Ads (Facebook & Instagram), on the other hand, is discovery-based. You are interrupting a user's feed to create demand for your product. Meta excels at building brand awareness, retargeting website visitors, and driving volume through compelling visual offers. The best marketing strategies utilize both to capture immediate buyers while filling the top of the funnel.

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