How long before I see results?

When launching new campaigns, we typically see initial traction within the first 14 to 21 days. However, for the algorithms to fully optimize and for us to gather enough statistically significant data, you should expect meaningful, stable results around the 30 to 45-day mark. The exact timeline varies significantly by industry, local competition, and your current brand presence. Our priority in the first month is aggressive testing and data collection, ensuring that by month two and three, your cost per lead is continually decreasing while volume scales up predictably.

What's your minimum ad spend?

We recommend a minimum ad spend of $3,000 to $5,000 per month per platform. Advertising platforms rely heavily on machine learning; if your budget is too small, the algorithm simply doesn't get enough conversion data to optimize effectively, resulting in prolonged learning phases and inconsistent lead quality. While we can start at these minimums, our clients typically see the most predictable ROI and lowest customer acquisition costs once their monthly ad spend scales past the $10,000 mark. We structure our approach to prove ROI early so you feel confident scaling.

Do you guarantee leads?

While we cannot guarantee an exact, fixed number of leads due to fluctuating market variables and seasonal demand, we do operate with strict performance targets. We establish a Cost Per Acquisition (CPA) target during onboarding. If we do not hit these agreed-upon benchmarks within our 60-day performance window, we will wave our management fees and work for free until we hit the target. We align our success completely with your profitability, meaning we only win when you are consistently closing new business.

How do you track ROI?

We believe in absolute transparency, which is why we deploy advanced server-side tracking, dynamic call tracking with unique number insertion, and offline conversion tracking. We integrate directly with your CRM—whether it's ServiceTitan, GoHighLevel, or HubSpot. This allows us to track not just form fills and calls, but actual closed revenue. We feed this closed-won data back to Google and Meta, training their algorithms to find actual buyers rather than just window shoppers. You will have access to a live dashboard showing your exact spend, leads, and calculated ROI at all times.

What if my campaigns aren't performing?

Performance dips can happen due to ad fatigue, new competitor offers, or algorithm updates. We monitor campaigns daily, looking for anomalies in click-through rates and conversion rates. If performance drops, we execute optimization sprints: we pause underperforming assets, launch new creative variations, adjust bid strategies, and audit landing page behavior. You will never go a full month bleeding money without our team actively diagnosing and implementing a strategic fix. We communicate these pivots directly so you're always informed.

How often do you optimize campaigns?

Optimization is not a once-a-month task; it is a continuous, daily process. On a daily basis, we are monitoring budget pacing, making micro bid adjustments, and reviewing search term reports to immediately exclude irrelevant traffic. Weekly, we execute A/B split testing on ad copy, refresh Meta ad creatives to combat fatigue, and refine audience targeting parameters. Monthly, we perform broader strategic overhauls, analyzing cross-channel attribution, shifting budget allocations to the highest performing platforms, and aligning our strategy with your upcoming business goals.

What's included in your reporting?

Our reporting is designed to cut out vanity metrics and focus entirely on business impact. You receive a live, 24/7 Looker Studio dashboard that tracks your total ad spend, total leads generated, exact Cost Per Lead (CPL), website traffic, and overall conversion rates. More importantly, we provide a comprehensive monthly video breakdown. In this video, we don't just read numbers to you; we explain what we did over the last 30 days, why we did it, the resulting impact, and our precise tactical roadmap for the upcoming month.

Can you work with my existing campaigns?

Yes, we frequently take over existing accounts. Our process begins with a comprehensive audit to identify historical wins and current structural flaws. If your existing campaigns have solid historical data, we will carefully restructure and optimize them without resetting the algorithm's learning phase. However, if the account is fundamentally broken—riddled with poor tracking or bloated keyword structures—we will execute a complete rebuild over a 1 to 2-week period to establish a stable foundation built for long-term scalability.

Do you work with my industry/vertical?

We specialize deeply in two core audiences: Home Service Contractors (HVAC, Plumbing, Roofing, Electrical) and Small/Local Businesses. By focusing on these audiences, we’ve developed proven frameworks, benchmark data, and proprietary landing page structures that work reliably. If your business falls outside of these categories, we are happy to chat. During our discovery call, if we feel we don't have the specific expertise required to crush your goals, we will tell you upfront and refer you to an agency that does.

What's the difference between Google Ads and Meta Ads?

Google Ads captures existing intent. When a user searches for your service, they are actively looking to buy right now. It generally yields a higher conversion rate but comes with a higher cost per click. Meta Ads (Facebook & Instagram), on the other hand, is discovery-based. You are interrupting a user's feed to create demand for your product. Meta excels at building brand awareness, retargeting website visitors, and driving volume through compelling visual offers. The best marketing strategies utilize both to capture immediate buyers while filling the top of the funnel.

Performance marketing analytics dashboard

Google

Search & Display

Google Ads & Meta Ads Performance Marketing for Contractors & Local Businesses

Name: O'Brien Optimization
Address: Phoenix, AZ, US
Telephone: 602-320-8098
Price range: $$$

Stop wasting money on clicks that don't convert. We build cross-channel campaigns that drive measurable leads, sales, and predictable revenue for contractors and local businesses across Arizona.

Get a Free Campaign Audit 602-320-8098 Email Us

Leads Generated

Average CPL

0.0x

Average ROI

Years Combined Experience

Why O'Brien Optimization Wins

We don't do everything. We do one thing exceptionally well: turn ad spend into profitable revenue.

Feature	O'Brien Optimization	Generic Agencies
Specialization	Google & Meta Ads Only	Jack of all trades (SEO, Social, PR)
CPL Focus & Benchmarking	Obsessive tracking against industry targets	Focus on vanity metrics (clicks, impressions)
Founder Direct Access	Work directly with the strategist	Passed off to a junior account manager
Transparent Reporting	Live dashboards showing actual ROI	Confusing monthly PDFs hiding bad results
Industry-Specific Knowledge	Deep expertise in Contractors & Local Businesses	Generic templates applied to everyone
Performance Guarantee	We hit targets or we work for free	Long-term contracts with no guarantees

Our 5-Step Process

A battle-tested methodology designed to eliminate wasted spend and turn your ad accounts into predictable growth engines.

Discovery Call

We learn about your business, unit economics, target CPA, and specific revenue goals. If we are not a perfect fit, we will tell you upfront.

Strategy & Audit

We perform a deep-dive audit of your existing Google Ads and Meta Ads accounts to identify wasted spend and missed opportunities.

Campaign Setup

We build your campaigns from the ground up, implementing server-side tracking, single intent ad groups, and robust creative assets.

Optimization & Scaling

Once live, we monitor and optimize daily. We adjust bids, prune negative keywords, and test new creatives to push your CPL down.

Reporting & Accountability

You receive access to a 24/7 live ROI dashboard, plus comprehensive monthly video breakdowns explaining what we did and our strategy for next month.

What we do

Everything you need to turn ad platforms into reliable revenue engines

Google Ads Management

We build and manage campaigns focused on one metric: cost per acquisition. Every dollar spent is tracked to actual leads and sales using Search, LSA, and Display networks.

Explore Google Ads

Meta Ads Management

Full-funnel social advertising. We create scroll-stopping creative and target high-intent audiences to scale your revenue predictably across Facebook and Instagram.

Explore Meta Ads

Landing Page Design

Custom landing pages with clear CTAs, trust signals, and mobile-first design. We test and optimize until your conversion rate peaks, getting more from every click.

Explore Landing Pages

Video Production & Commercials

Professionally edited videos and commercials that show proof of your work and give your ad campaigns high-engagement creative to test.

Explore Video Production

Conversion Tracking

Server-side tracking, attribution setup, and automated follow-up sequences so you know exactly what works and never lose a lead. Included in all management packages.

Calculate Your Potential ROAS

Are you leaving money on the table? Use our free interactive calculator to see how a higher Return on Ad Spend impacts your bottom line based on industry benchmarks.

Launch ROAS Calculator

What Our Clients Say

Don't just take our word for it. Hear from the businesses we've helped scale.

Video Coming Soon

"They completely rebuilt our Google Ads from scratch. Within 30 days, our cost per lead dropped by 40% and lead volume doubled. The server-side tracking they set up is incredible, we now know exactly which keywords and creatives drive our best customers."

David Reynolds

HVAC Contractor

Video Coming Soon

"We were wasting our ad budget on Meta Ads before O'Brien Optimization took over. They implemented a creative testing framework and local audience targeting that cut our cost per lead in half. Best decision we made."

Sarah Jenkins

Local Retail Owner

"The transparency is what sets them apart. I know exactly what I'm paying per qualified phone call. No vanity metrics, just booked jobs."

Marcus Chen

Local Service Owner

Video Coming Soon

"Our local service business relies on phone calls. Their LSA and Search campaigns keep our trucks on the road every single day. The transparency and daily optimization is what sets them apart. Highly recommended."

Michael Torres

Plumbing Services

Ready to be our next success story?

Get Your Free Audit

Trusted by Contractors and Small/Local Businesses

Google Partner

Certified Experts

Meta Marketing Partner

Advanced Strategies

10+ Years Experience

Proven Track Record

100% Performance-Focused

ROI Driven

Common Questions About Our Services

Straight answers to help you make an informed decision.

Latest Insights

Strategies to scale your campaigns.

View All Posts

Lower Google Ads Cost Per Lead: 7 Tactics That Cut CPL 40%

Ready to stop guessing and start growing?

Get a free campaign audit. We'll review your current Google and Meta setup and show you exactly where you're losing money.

602-320-8098 Email Us

Google Ads & Meta Ads Performance Marketing for Contractors & Local Businesses

Why O'Brien Optimization Wins

Our 5-Step Process

Discovery Call

Strategy & Audit

Campaign Setup

Optimization & Scaling

Reporting & Accountability

What we do

Google Ads Management

Meta Ads Management

Landing Page Design

Video Production & Commercials

Conversion Tracking

Calculate Your Potential ROAS

What Our Clients Say

Ready to be our next success story?

Trusted by Contractors and Small/Local Businesses

Google Partner

Meta Marketing Partner

10+ Years Experience

100% Performance-Focused

Common Questions About Our Services

Latest Insights

Lower Google Ads Cost Per Lead: 7 Tactics That Cut CPL 40%

Google Ads vs Meta Ads: Which Platform Drives Better ROI?

Conversion Tracking for Contractors: Complete Setup Guide

Ready to stop guessing and start growing?