Performance marketing that actually performs

The founder story

I spent years managing digital marketing campaigns across every major platform. What I noticed was a recurring theme: most agencies operate in silos. The Google Ads team doesn't talk to the Meta Ads team, and nobody is looking at the full funnel.

Worse, they report on vanity metrics like impressions and clicks, while clients are left wondering why their revenue isn't growing. I saw businesses burning through thousands of dollars a month with nothing to show for it.

So I built O'Brien Optimization here in Phoenix, Arizona, to be different. We focus exclusively on performance marketing across Google and Meta. Whether you're a local service contractor needing phone calls or a small business needing a steady stream of qualified leads, the underlying framework is the same: capture intent on Google, create demand on Meta, and track everything obsessively.

Every campaign I manage is benchmarked against your specific cost-per-acquisition goals. If we're not hitting that target, we rebuild until we do. Your budget is treated like my own because my reputation depends on your results.